Category: Drink

Drink

Coca Cola’s greatest marketing campaign

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The ‘Share a Coke’ campaign developed by Ogilvy Sydney was a simple idea: to make Coca Cola bottles and cans bearing common first names on the label instead of the standard logo. This basic concept soon became an international hit used to sell Coca Cola in over 70 countries, including England, Turkey, China and America. […]

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Drink

The differences between Powerade and Gatorade

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When looking to buy energy drinks, many people don’t realise the subtle differences between market leaders Gatorade and Powerade. Both drinks are extremely popular, especially among the young and sporty. They all but dominate the energy drinks market, with Powerade having 58% market share and Gatorade right behind at 33%. Energy drinks are most popular […]

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Drink

Coke vs. Pepsi: Which is the Best Cola?

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For decades, Coca-Cola and Pepsi have been the go-to drink for parties, but one question has been around for more than a century: Coke or Pepsi? What’s the best cola?When we talk about perfect substitutes in microeconomics, the first thought that comes to mind is Coke and Pepsi, since these two taste very similar and […]

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Drink

Yummy Summer Drinks for Kids

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With the temperatures soaring, there’s nothing more refreshing than a yummy summer drink. Whether you’re off to the beach or just relaxing in the park, an icy cold beverage just makes summer more bearable. As parents, you want to keep your children hydrated during the warm weather, but also ensure that they’re away from all […]

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Drink

Summer Iced Tea Ideas

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In search of the perfect, ice-cold beverage to cool you down during these scorching summer months? Why not try one of these refreshing iced tea recipes. Fruity infusions combined with the goodness of herbal tea, create the perfect pick-me-up!  The best part, they’re homemade, so there are no nasty additives! Pineapple and Peach Iced Tea […]

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Drink

3 Sparking Water Myths Debunked

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In a bid to kick the habit of drinking sugary carbonated drinks, many Australians turned to sparkling water as a healthy alternative.  Sparkling mineral water is basically water collected from a spring, which contains naturally occurring minerals. Carbon dioxide is then pumped through the mineral water to create the fizzy, bubbling effect. While it’s yet […]

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